Samuel Anwakang.

Samuel Anwakang.

Systems-focused Product Designer with 11+ years simplifying complex digital products through user research, experimentation, and scalable design systems across fintech, enterprise SaaS, AI, education, gaming, and aerospace.

Systems-focused Product Designer with 11+ years simplifying complex digital products through user research, experimentation, and scalable design systems across fintech, enterprise SaaS, AI, education, gaming, and aerospace.

Systems-focused Product Designer with 11+ years simplifying complex digital products through user research, experimentation, and scalable design systems across fintech, enterprise SaaS, AI, education, gaming, and aerospace.

Products built

Products built

Products built

3

AI

3

Aerospace

12

Enterprise

5

Finance

6

Education

3

Logistics

1

Crypto

1

Gaming

2

Health care

3

Ecommerce

Case studies

Case studies

Case studies

Conversion Funnel Design for Afrilearn School Management Software

End-to-end design ownership: Strategy → UI → Launch.

UX strategy

funnel logic

retargeting mapping

UI/website Design

UTM design

prototyping

Design systems

Afrilearn - 2025

Afrilearn - 2025

End-to-End Funnel to Drive Qualified School Admin Signup and Demo Bookings

End-to-End Funnel to Drive Qualified School Admin Signup and Demo Bookings

Tenant maintenance request app design

End-to-end design ownership: Research → strategy → IA → UI → Testing → Launch.

User research

Flow analysis

Rapid prototyping

Usability testing

UI design

Design documentation

SaaS/enterprice

Mobile App design

Sysserve - 2021

Redesigning Sysserve’s tenant Complaint System to Drive 90% Digital Adoption and Slash Interaction Cost by 82%

Redesigning Sysserve’s tenant Complaint System to Drive 90% Digital Adoption and Slash Interaction Cost by 82%

How I scaled a SaaS CMMS from 6 to 200+ clients, redesigning enterprise UX at scale

End-to-end design ownership: Research → Strategy → IA → UI → Launch

User research

Site auditing

Information architecture

OOUX

web app design

User flow/journey analysis

prototyping

Design systems

cMMS

SaaS/enterprice

Sysserve - 2019

Sysserve - 2019

Transformed Africa's top CMMS platform into a scalable SaaS product, fueling 30x growth and enterprise adoption across 3 continents.

Transformed Africa's top CMMS platform into a scalable SaaS product, fueling 30x growth and enterprise adoption across 3 continents.

How I rebuilt fleet maintenance workflows for real-time remote management and tracking

Live on Play Store with 5 ★ rating
End-to-end design ownership: Research → Strategy → IA → UI → Launch

Mobile App

User research

Information architecture

User flow/journey analysis

prototyping

Design systems

SaaS/enterprice

mobile app design

Sysserve - 2021

Redesigned mobile fleet UX—cutting friction, improving clarity, and increasing task speed by 260%.

Redesigned mobile fleet UX—cutting friction, improving clarity, and increasing task speed by 260%.

How I created a unified mobile UX across 7 CMMS categories

Live on Play Store with 5 ★ rating
End-to-end design ownership: Research → Strategy → IA → UI → Launch

Mobile App

User research

Information architecture

User flow/journey analysis

prototyping

Mobile App Design

Design systems

SaaS/enterprice

Sysserve - 2020

Redesigned Sysserve’s mobile CMMS to reduce request backlog by 40%,enabling managers to complete key maintenance tasks on-the-go, often before even arriving at work.
Packed 95% of desktop functionality into a seamless mobile experience, powering real-time decisions in buses, depots, and off-site locations.

Redesigned Sysserve’s mobile CMMS to reduce request backlog by 40%,enabling managers to complete key maintenance tasks on-the-go, often before even arriving at work.
Packed 95% of desktop functionality into a seamless mobile experience, powering real-time decisions in buses, depots, and off-site locations.

Additional Product Work

Additional Product Work

Additional Product Work

Not every shipped product has a published case study. The projects below represent additional work I've designed and delivered, with links to their live websites and applications.

Not every shipped product has a published case study. The projects below represent additional work I've designed and delivered, with links to their live websites and applications.

Delight Finance 2025-2026

Financial Governance System with Optional AI-Assisted Interaction Layer

Financial Governance System with Optional AI-Assisted Interaction Layer

Finance

User research

Agentic AI UX design

Information architecture

Design systems

prototyping

Mobile App design

Website design

About

Delight is a financial governance system centered around planning and execution rather than after-the-fact expense tracking.


Delight enables users to plan, control, and execute financial actions through structured budgeting, constrained and intentional spending, automation, and direct manual controls. The platform is designed around a unified financial control model where budgeting, spending, savings, reporting, and collaborative financial management operate as interconnected modules under a single system.


Users can interact with the system either through traditional UI flows or through an optional AI assistant that translates natural language or voice input into the same underlying financial operations. The AI layer serves as an execution shortcut, not a replacement for the core system. Every financial action, whether initiated manually or through AI, is subject to explicit user review and approval before execution.

Delight is a financial governance system centered around planning and execution rather than after-the-fact expense tracking.


Delight enables users to plan, control, and execute financial actions through structured budgeting, constrained and intentional spending, automation, and direct manual controls. The platform is designed around a unified financial control model where budgeting, spending, savings, reporting, and collaborative financial management operate as interconnected modules under a single system.


Users can interact with the system either through traditional UI flows or through an optional AI assistant that translates natural language or voice input into the same underlying financial operations. The AI layer serves as an execution shortcut, not a replacement for the core system. Every financial action, whether initiated manually or through AI, is subject to explicit user review and approval before execution.

Core Modules

Planning and Spending (Control Layer)

A multi-level structured budgeting system for allocating and governing spending across time-based and goal-based budgets, with rules, thresholds, and automated enforcement.

Grow (Wealth Layer)

Savings and investment-oriented module designed to support structured wealth accumulation, goal setting, and long-term financial progression.

Reports (Insight Layer)

Financial analytics system that provides visibility into spending behavior, budget performance, and financial trends across time periods.

Sharing (Collaborative Layer)

Multi-user budgeting system that enables shared financial control with configurable permissions, spending access, and governance rules.

Automation Layer

Rule-based system for recurring funding, spending triggers, allocation logic, and scheduled financial operations.

Interaction Model

Delight supports two parallel interaction modes:


  • Manual Control: Full-featured UI for direct financial planning and execution


  • AI Assistant (Optional): Conversational interface for initiating the same operations through natural language or voice input


Both modes operate on the same underlying system and execution rules, with identical approval requirements before any financial action is processed.

Highlights

  • Designed a financial governance system centered around planning rather than expense tracking


  • Designed a hierarchical multi-level budgeting architecture for individuals, households, and small businesses


  • Designed an agentic AI interface capable of managing budgeting, savings, transfers, and financial planning through natural conversation


  • Defined intelligent automation for funding, spending, recurring payments, budget controls, and savings behavior


  • Designed collaborative budgeting through shared budgets with configurable governance rules


  • Designed integrated savings, and investment within a unified financial ecosystem

Impact

Within the first 3 months after launch, Delight demonstrated strong early adoption and engagement:


  • 30,000+ active budgets created


  • 10,000+ financial transactions processed each month on average


  • 900+ automated workflows configured by users


  • ₦800M+ in cumulative transaction volume


  • 99% of users finished the month with money remaining in their wallets

My Role

  • Lead Product Designer.


  • Conceived and modeled the product from the ground up, defined the system philosophy, and led the end-to-end product strategy, user research, information architecture, interaction design, visual design, design system, AI experience design, and responsive marketing website.

Available On:

Afrilearn 2023-2025

AI-powered Learn-to-Earn Education Platform

AI-powered Learn-to-Earn Education Platform

User research

Information architecture

Game design

User flow/journey analysis

Design systems

Mobile Design

Web App Design

prototyping

Website design

Education

About

Afrilearn combines curriculum-aligned learning with game mechanics to motivate consistent study. Students earn digital rewards by mastering subjects through AI-generated quizzes, past examination challenges, interactive video lessons, and practice exercises. The platform also connects with the Afrilearn School Management System, enabling parents to automatically reward academic performance using real money through configurable incentives.

Afrilearn combines curriculum-aligned learning with game mechanics to motivate consistent study. Students earn digital rewards by mastering subjects through AI-generated quizzes, past examination challenges, interactive video lessons, and practice exercises. The platform also connects with the Afrilearn School Management System, enabling parents to automatically reward academic performance using real money through configurable incentives.

My Role

  • Led the end-to-end product design across the mobile application.

  • Defined the product architecture, user experience, interaction design, visual design, gamification systems, and core learning journeys.

  • Designed the reward economy, parent incentive experience, and integration workflows with the school's academic records.

Highlights

  • Used by more than 100,000 learners globally


  • Introduced a curriculum-based learn-to-earn model that combined AI-powered learning with educational gaming


  • Created a digital rewards ecosystem where learning achievements translate into real-world value through AfriCoins


  • Connected home and school by enabling automated parental rewards based on verified academic performance

Afrilearn 2024-2025

AI-Powered School Management Platform

AI-Powered School Management Platform

User research

Information architecture

User flow/journey analysis

Design systems

Web App Design

prototyping

Education

About

A comprehensive school management platform that streamlines academic administration, timetable, assessments, fee management, and communication while extending Afrilearn's learn-to-earn ecosystem into the classroom. Students can complete AI-powered learning challenges and educational games directly within the platform, creating a seamless connection between classroom instruction and self-paced learning.

A comprehensive school management platform that streamlines academic administration, timetable, assessments, fee management, and communication while extending Afrilearn's learn-to-earn ecosystem into the classroom. Students can complete AI-powered learning challenges and educational games directly within the platform, creating a seamless connection between classroom instruction and self-paced learning.

My Role

  • Led the end-to-end product design of the platform, designing complex workflows across administrators, teachers, students, and parents.


  • Defined the information architecture, user experience, interaction patterns, assessment systems, dashboards, and the integration between the school management platform and the Afrilearn learning ecosystem.

Highlights

  • Adopted by 30+ schools across Nigeria


  • Designed for multiple user groups, including administrators, teachers, students, and parents


  • Integrated AI-assisted assessment generation, automated marking, and digital examination workflows


  • Extended the learn-to-earn experience from mobile into the classroom through gamified learning and rewards


  • Simplified school operations with integrated fee management, student records, academic reporting, and communication tools

Available on

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