Samuel Anwakang.

Samuel Anwakang.

Systems-focused Product Designer with 11+ years simplifying complex digital products through user research, experimentation, and scalable design systems across fintech, enterprise SaaS, AI, education, gaming, and aerospace.

Systems-focused Product Designer with 11+ years simplifying complex digital products through user research, experimentation, and scalable design systems across fintech, enterprise SaaS, AI, education, gaming, and aerospace.

Systems-focused Product Designer with 11+ years simplifying complex digital products through user research, experimentation, and scalable design systems across fintech, enterprise SaaS, AI, education, gaming, and aerospace.

Products built

Products built

Products built

3

AI

3

Aerospace

12

Enterprise

5

Finance

6

Education

3

Logistics

1

Crypto

1

Gaming

2

Health care

3

Ecommerce

Case studies

Case studies

Case studies

Conversion Funnel Design for Afrilearn School Management Software

End-to-end design ownership: Strategy → UI → Launch.

UX strategy

funnel logic

retargeting mapping

UI/website Design

UTM design

prototyping

Design systems

Afrilearn - 2025

Afrilearn - 2025

End-to-End Funnel to Drive Qualified School Admin Signup and Demo Bookings

End-to-End Funnel to Drive Qualified School Admin Signup and Demo Bookings

Tenant maintenance request app design

End-to-end design ownership: Research → strategy → IA → UI → Testing → Launch.

User research

Flow analysis

Rapid prototyping

Usability testing

UI design

Design documentation

SaaS/enterprice

Sysserve - 2021

Redesigning Sysserve’s tenant Complaint System to Drive 90% Digital Adoption and Slash Interaction Cost by 82%

Redesigning Sysserve’s tenant Complaint System to Drive 90% Digital Adoption and Slash Interaction Cost by 82%

How I scaled a SaaS CMMS from 6 to 200+ clients, redesigning enterprise UX at scale

End-to-end design ownership: Research → Strategy → IA → UI → Launch

User research

Site auditing

Information architecture

OOUX

User flow/journey analysis

prototyping

Branding

Design systems

SaaS/enterprice

Sysserve - 2019

Sysserve - 2019

Transformed Africa's top CMMS platform into a scalable SaaS product, fueling 30x growth and enterprise adoption across 3 continents.

Transformed Africa's top CMMS platform into a scalable SaaS product, fueling 30x growth and enterprise adoption across 3 continents.

How I rebuilt fleet maintenance workflows for real-time remote management and tracking

Live on Play Store with 5 ★ rating
End-to-end design ownership: Research → Strategy → IA → UI → Launch

User research

Information architecture

User flow/journey analysis

prototyping

Design systems

SaaS/enterprice

Sysserve - 2021

Redesigned mobile fleet UX—cutting friction, improving clarity, and increasing task speed by 260%.

Redesigned mobile fleet UX—cutting friction, improving clarity, and increasing task speed by 260%.

How I created a unified mobile UX across 7 CMMS categories

Live on Play Store with 5 ★ rating
End-to-end design ownership: Research → Strategy → IA → UI → Launch

User research

Information architecture

User flow/journey analysis

prototyping

Mobile Design

Design systems

SaaS/enterprice

Sysserve - 2020

Redesigned Sysserve’s mobile CMMS to reduce request backlog by 40%,enabling managers to complete key maintenance tasks on-the-go, often before even arriving at work.
Packed 95% of desktop functionality into a seamless mobile experience, powering real-time decisions in buses, depots, and off-site locations.

Redesigned Sysserve’s mobile CMMS to reduce request backlog by 40%,enabling managers to complete key maintenance tasks on-the-go, often before even arriving at work.
Packed 95% of desktop functionality into a seamless mobile experience, powering real-time decisions in buses, depots, and off-site locations.

Additional Product Work

Additional Product Work

Additional Product Work

The following products don't yet have public case studies. Some are still evolving under active NDA obligations, while others simply haven't been documented yet. They are included here because they represent significant shipped work with measurable real-world impact.

The following products don't yet have public case studies. Some are still evolving under active NDA obligations, while others simply haven't been documented yet. They are included here because they represent significant shipped work with measurable real-world impact.

Afrilearn - 2023-2025

AI-powered Learn-to-Earn Education Platform

AI-powered Learn-to-Earn Education Platform

User research

Information architecture

Game design

User flow/journey analysis

Design systems

Mobile Design

Web App Design

prototyping

Website design

About

Afrilearn combines curriculum-aligned learning with game mechanics to motivate consistent study. Students earn digital rewards by mastering subjects through AI-generated quizzes, past examination challenges, interactive video lessons, and practice exercises. The platform also connects with the Afrilearn School Management System, enabling parents to automatically reward academic performance using real money through configurable incentives.

Afrilearn combines curriculum-aligned learning with game mechanics to motivate consistent study. Students earn digital rewards by mastering subjects through AI-generated quizzes, past examination challenges, interactive video lessons, and practice exercises. The platform also connects with the Afrilearn School Management System, enabling parents to automatically reward academic performance using real money through configurable incentives.

My Role

  • Led the end-to-end product design across the mobile application.

  • Defined the product architecture, user experience, interaction design, visual design, gamification systems, and core learning journeys.

  • Designed the reward economy, parent incentive experience, and integration workflows with the school's academic records.

Highlights

  • Used by more than 100,000 learners globally


  • Introduced a curriculum-based learn-to-earn model that combined AI-powered learning with educational gaming


  • Created a digital rewards ecosystem where learning achievements translate into real-world value through AfriCoins


  • Connected home and school by enabling automated parental rewards based on verified academic performance

Afrilearn - 2024-2025

AI-Powered School Management Platform

AI-Powered School Management Platform

User research

Information architecture

User flow/journey analysis

Design systems

Web App Design

prototyping

About

A comprehensive school management platform that streamlines academic administration, timetable, assessments, fee management, and communication while extending Afrilearn's learn-to-earn ecosystem into the classroom. Students can complete AI-powered learning challenges and educational games directly within the platform, creating a seamless connection between classroom instruction and self-paced learning.

A comprehensive school management platform that streamlines academic administration, timetable, assessments, fee management, and communication while extending Afrilearn's learn-to-earn ecosystem into the classroom. Students can complete AI-powered learning challenges and educational games directly within the platform, creating a seamless connection between classroom instruction and self-paced learning.

My Role

  • Led the end-to-end product design of the platform, designing complex workflows across administrators, teachers, students, and parents.


  • Defined the information architecture, user experience, interaction patterns, assessment systems, dashboards, and the integration between the school management platform and the Afrilearn learning ecosystem.

Highlights

  • Adopted by 30+ schools across Nigeria


  • Designed for multiple user groups, including administrators, teachers, students, and parents


  • Integrated AI-assisted assessment generation, automated marking, and digital examination workflows


  • Extended the learn-to-earn experience from mobile into the classroom through gamified learning and rewards


  • Simplified school operations with integrated fee management, student records, academic reporting, and communication tools

Deployed product

Create a free website with Framer, the website builder loved by startups, designers and agencies.